Advantages of SMS Marketing
It’s easy, it’s versatile
SMS marketing services provide limitless opportunities to connect with your customers. You can create the desired brand loyalty by delighting your customers every step of the way in the marketing funnel, be it awareness, consideration, or conversion.
You get to make it personal
Today’s digital world is all about personalization. Text message marketing allows you to personalise your message for every customer depending on their preferences. You can make the communication personal with a name salutation. You can also cater to your target audience based on their product or service requirements.
It’s low on cost, high on value
When compared with other marketing channels, the cost incurred for sending bulk SMS marketing communication is far less than on other platforms. The channel is also very effective in terms of TAT (turnaround time). This is because you only have to communicate in text form; there is no creative, image, or video requirement to send SMS messages. And because of the platform’s versatility and customizability, the ROI (return on investment) is way higher than on other platforms.