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Job Openings

SEO Analyst

 

Job Overview and Qualifications:

 

  • A clear understanding of Search Engine Optimization (SEO) as well as working knowledge of current and emerging trends and technologies.
  • Understanding and experience with Google Analytics 4, Webmaster Tools, Google Tag Manager, Screaming Frog, SEMrush, Ahrefs.
  • Knowledge of technical aspects of search engines, search algorithms and how they apply to aspects of Search Engine Optimization (SEO)
  • Working knowledge of HTML, CSS, CMS (WordPress, Shopify, Squarespace, Wix etc). 
  • Understanding of factors involved in search engine placement, knowledge of keyword research, link building, on-page optimization, exposure to various Search Engine Optimization (SEO) tools.

Technical Proficiency:

 

  • A minimum of 2-3 years of experience is a must.
  • Excellent verbal, written, and analytical abilities. 
  • Excellent interpersonal and customer service skills.
  • The ability to adhere under requirements 
  • The ability to work under time pressure. 
  • Well organised, dependable, efficient and detail oriented.

Responsibilities and Duties:

 

  • Create the necessary technical architecture, provide recommendations for the keyword, content optimization, and site/ link popularity.
  • Promote both offsite and onsite activities and generate monthly reports for all major metrics including traffic, rankings, etc.
  • Proficiency in Microsoft Excel, Word, Google Docs, Google Sheets and PowerPoint. 

How to apply:

Please send an email to admin@inaswankway.com

Digital Marketing Intern

We’re looking for an enthusiastic intern to join our digital marketing agency. The desired candidate will work alongside our team of experienced professionals and gain hands-on experience in the exciting world of digital marketing. Our company specializes in providing SEO, PPC, SEM, and content writing services, and we’re looking for someone who is passionate about digital marketing and eager to learn.

 

Job Overview and Qualifications:

 

The ideal candidate should have a strong interest in digital marketing and possess the following qualifications:

  • Pursued their degree in marketing, communications, or a related field
  • Certification in Digital Marketing 
  • Knowledge of SEO, PPC, SEM, and content marketing concepts
  • Familiarity with social media platforms, including Facebook, Twitter, Instagram, and LinkedIn etc.
  • Excellent written and verbal communication skills
  • Ability to work collaboratively as part of a team

Responsibilities and Duties:

 

As an intern, your responsibilities will include, but are not limited to:

  • Conducting keyword research for SEO and PPC campaigns
  • Assisting with the creation and optimization of digital content, including blog posts, social media updates, and website copy
  • Conducting website audits to identify areas for improvement
  • Assisting with the creation and management of PPC campaigns
  • Analysing data to measure the effectiveness of digital marketing campaigns
  • Staying up-to-date with the latest trends and best practices in digital marketing

This is a great opportunity for someone who is passionate about digital marketing and looking to gain hands-on experience in a fast-paced agency environment. If you’re eager to learn, enjoy working collaboratively, and have a strong interest in digital marketing, we encourage you to apply.

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How to apply:

Please send an email to admin@inaswankway.com

Content Writer

 

Key Responsibilities:

 

  • Develop engaging, high-quality content for websites, blogs, social media platforms, email campaigns, landing pages, and digital advertisements, aligned with client goals and brand voice.
  • Create SEO-optimised content to support organic growth, paid campaigns, and conversion-driven marketing initiatives.
  • Craft SEO-friendly content by leveraging advanced AI platforms such as Gemini, Claude, ChatGPT, and Quillbot, ensuring originality, accuracy, and brand consistency.
  • Apply content humanisation techniques to refine AI-assisted outputs, effectively balancing machine efficiency with authentic, audience-focused storytelling.
  • Collaborate closely with the SEO, performance marketing, and creative teams to understand client objectives and campaign requirements.
  • Research and develop content across diverse industries, with a strong focus on Australian clients and markets.
  • Proofread, edit, and optimise content to maintain quality, clarity, tone, and grammatical accuracy.
  • Support content needs for Google Ads, remarketing campaigns, landing pages, and social media marketing initiatives.
  • Stay updated with the latest content marketing trends, AI advancements, and SEO best practices.
  • Monitor and analyse content performance using analytics and SEO tools, and optimise content based on engagement, traffic, and conversion metrics.

We’re Looking for Someone Who:

 

  • Graduate with 3–5 years of relevant experience, preferably working with Australian clients.
  • Excellent writing and editing skills with a strong command of Australian English (written and verbal).
  • Strong understanding of content marketing principles, SEO strategies, and digital marketing funnels.
  • Creative and proactive, with the ability to produce engaging, conversion-focused content.
  • Ability to work independently while collaborating effectively within a team.
  • Highly detail-oriented, organised, and deadline-driven.

Bonus Points:

 

  • Proven experience in social media management across multiple platforms.
  • Familiarity with content for paid advertising, landing pages, and remarketing campaigns.

How to apply:

Please send an email to admin@inaswankway.com

Senior PPC Analyst

Key Responsibilities:

 

  • Create, set up, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).
  • Conduct keyword research, audience research, and competitor analysis to identify growth opportunities and improve campaign performance.
  • Plan and structure campaigns across Search, Display, Performance Max, Shopping, Video, and Social Ads aligned with client objectives.
  • Write compelling ad copy and collaborate with creative teams to develop high-performing ad creatives.
  • Perform A/B testing on ads, creatives, headlines, descriptions, CTAs, and landing pages to improve CTR and conversion rates.
  • Implement and optimise ad extensions and creative assets to enhance ad visibility and engagement.
  • Monitor and optimise bidding strategies to achieve target CPC, CPA, and ROAS goals.
  • Manage budgets efficiently to maximise performance while minimising wasted spend.
  • Analyse campaign performance data and implement data-driven optimisations to improve overall results.
  • Improve Quality Scores, ad relevance, and landing page experience through continuous refinement.
  • Track and report on key performance metrics using GA4, Google Ads, and Meta Ads Manager.
  • Prepare clear performance reports with insights, trends, and actionable recommendations.

We’re Looking for Someone Who:

 

  • 2– 4 years of proven experience in paid advertising or PPC campaign management.
  • Bachelor’s degree in Marketing, Advertising, Business, or a related field.
  • Strong understanding of performance marketing metrics and ROI-driven optimisation.
  • Ability to manage multiple campaigns and deadlines effectively.

How to apply:

Please send an email to admin@inaswankway.com